SAO PAULO (AP) – Even before brand new designs inside towering heels and slinky absolutely nothing quantity had leftover brand new catwalk, listeners players was basically from their chair and you can anxiously elbowing the way toward a pop music-up boutique build at the top of the fresh new runway.
Just minutes following conclusion from an extravagant reveal initiating a great pill collection from the Versace having Brazilian quick-manner store Riachuelo, the bucks data was indeed hopping.
Despite their sputtering benefit, Brazil has been a valuable market to own around the globe style names, since the seen in Sao Paulo trends week’s slip-winter months 2015 signifies that covered up Friday.
Versace’s range for Riachuelo, that has pencil skirts and you may sexed-right up outfits throughout the Italian residence’s renowned leopard and you may nautical prints during the cost ranging from $20 to over $2 hundred, was not truly the only higher-profile cooperation announced
Stella McCartney and additionally shown their unique next product range that have C&A good, comprised of boxy-clipped tops and you will pants inside fluid fabrics one to riffed towards the intimate, androgynous look that is new signature of your London-built brand.
At the a press conference inside Sao Paulo, McCartney advised journalists it absolutely was simply new keen effect when you look at the fashion-crazy Brazil so you’re able to their unique basic collaboration that have C&A this particular prompted her so you’re able to roll out a special collection to your Germain merchant, sold entirely in the Brazil.
“Brazilian women are cool and you may sexy, but they are also alert,” once the consumers, McCartney said. “I might state these include the leader in style.”
Pieces in the collection, ruled by natural styles such seashell pink, lames and lace, shopping away from $20-$100 and you can continue product sales in select C&A stores towards the Late. 18.